SONIC RELAX​

SYNOPSIS

In this campaign, we create from scratch the radio Sonic mascot, an adorable cyclops. The mascot appears in animated ads mixed with real video images and uses the radio’s music to change the situation the characters are going through. In this ID, we see the new Sonic mascot doing yoga with a woman. Both are trying really hard and she asks him to play some music to change the exercise. Now, my mood is better, and so are my exercises!