SONIC WAKE UP!
SYNOPSIS
In this campaign, we create from scratch the radio Sonic mascot, an adorable cyclops. The mascot appears in animated ads mixed with real video images and uses the radio’s music to change the situation the characters are going through. In this ID, a bored sleepy guy on a video call is helped by Sonic’s mascot, our cyclops friend, to wake up and pay attention to the meeting to the rhythm of the music.
CREDITS
Client: Sonic Radio 102.9 // Production: Andres Concatti & Francisco Bustos Arteaga // Agency: BESO by LLYC // Directed by Andres Concatti // Art Direction: Francisco Bustos Arteaga // Character Design: Francisco Bustos Arteaga // 3D Animation: Andres Concatti and Francisco Bustos Arteaga // 3D Modeling: Adriano Ancusa // Composition: Andres Concatti and Francisco Bustos Arteaga // 2D Animation: Andres Concatti